Fashion + Class & Jet Lag Collaborates With Designer George Zaharoff & National Retailer Nordstrom

Tweet. Tweet. Tweet. If you’re already thinking birds, this time it’s not the case. This is actually the sound of a group of people gathering to share news, their thoughts & opinions online via an application called Twitter. And wanting to take social media to the next step, something that has never done before, fashion + class & jet lag is sponsoring a nationwide tweet-up, collaborating with mens/womenswear designer George Zaharoff at several national retailer Nordstrom stores. Let the fun begin.

Wanting to showcase Zaharoff’s Mens Fall/Winter 2011 Collection, Nordstrom is doing its first ever in-store tweet-ups in key mainline stores.  Happening on Saturday evenings in select cities during the end of September/beginning of October, the tweet-ups will occur right after Mr. Zaharoff’s daytime personal appearances. The social media part, to take place on the sales floor, will be sponsored by fashion + class & jet lag, hosted personally by Editor and Writer Giuseppe Longo. George Zaharoff will be present for meet-and-greet. Taking marketing and social media to the next level, fashion + class & jet lag and Zaharoff are reaching out directly and personally to everyone in the “twittersphere,” having been inspired by many months of engagement with members on Twitter.

This will be the first time a fashion brand and luxury blog have combined forces to spotlight a designer’s collection within three key markets – Seattle, Chicago, and Washington DC.  George Zaharoff says, “These are going to be very special tweet-ups as well as fun and casual.  Just to be able to introduce myself and the collection to people we chat with on an almost daily basis is awesome.”  Giuseppe Longo agrees, “This is the future of marketing – social media. And doing this innovative collaboration with George and Nordstrom is going to be exciting. The best part will be meeting everyone and also tweeting with them.”


The dates are as follows at select Nordstrom stores:
Seattle Bellevue Square | September 24
Washington, DC Pentagon City | October 1
Chicago Michigan Avenue | October 8

The tweet-up events will be from 4 PM until 7 PM.

Everyone is invited- physically or digitally.

Twitter handles are as follows:

fashion + class & jet lag (@FashionClassJet)

George Zaharoff (@Zaharoff)

Nordstrom (@Nordstrom)

Also, the designated hash tag that has been assigned for the tweet-ups: #ZLive

We hope to see you there (or in our @ mention inboxes).